Video: Nissan Car Commercial "Cube"
I believe this advertisement is effective because it appeals to a younger audience. This is effective because the commercial shows how it fits the life style of someone in their 20's. We live in a fast pace society that is always on the move, and becoming modernized and this commercial speaks to that life style. Also, it is environmentally friendly so it also speaks to those who people who are "green thumbs." This commercial uses things that capture peoples attention, like the choice of music, parties, and style of dress; which helps target a younger audience. The tone of this commercial fits the audience because it uses a catchy song that is popular, and is generally liked by a younger crowd. This commercial also uses pathos because it appeals to someone's emotions because it is making them want to have this car so they have this sort of fun, upbeat life. Although I do think this commercial is kind of bias because it is leaning more towards one group of people and doesn't appeal to a big audience. Overall, I think the purpose of this commercial is to appeal to a younger crowd because it's a cool, hip car that works for a younger lifestyle and is environmentally friendly.
I completely agree that this commercial is trying to target the younger crowd. I also think, however, that there is a lot of ethos involved in this. The commercial is putting out a sense of "ohh I want that" and the emotion attached to that is what makes you really connect with the commercial, I think. However all the points you made were also true! :)
ReplyDeleteI think this commercial is effective and appeals to a younger crowd. There is also good ethos used to attract someones emotions and get them interested in the car. The song used, and Facebook signals used really attracts a younger crowd and draws you inn because it is popular.
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